25 July 2023

Fendi, the renowned luxury fashion label, has recently expanded its horizons beyond the realm of clothing and accessories, unveiling its first-ever beach club in the exquisite setting of Marbella’s Golden Mile. The exclusive Puente Romano Beach Resort now boasts the vibrant and stylish Fendi Beach Club, adding a touch of haute couture to the coastal retreat. Taking inspiration from its astrology-themed summer capsule collection launched in 2023, Fendi has transformed the resort’s existing Chiringuito beach club into a captivating oasis. Embracing the brand’s iconic zodiac motifs from the Fendi archives, which were first introduced in the early 1990s, the beach club exudes an air of sophistication with its captivating décor. The beach club offers guests a truly indulgent experience with breezy cabanas and open-air lounges adorned in eye-catching colors and prints, paying homage to Fendi’s astrology-themed collection. Red-and-white striped tables, placemats, and tableware, all embellished with zodiac signs in English and Italian, set the stage for a chic and luxurious atmosphere. Amongst the swaying palm trees, Instagram-worthy daybeds beckon visitors to relax and unwind, featuring sumptuous red and yellow cushions and soft beach rugs in soothing beige hues. Not to be missed are the stylish Fendi-branded umbrellas that boast the brand’s signature prints, adding a touch of elegance to the sun-soaked surroundings. In addition to providing a feast for the eyes, the Fendi Beach Club also caters to the fashion-forward crowd with a pop-up Fendi store offering the latest swimwear collection. For those seeking a more extensive retail therapy experience, a flagship Fendi boutique has also recently opened around the corner, providing fashion enthusiasts with an array of high-end choices. The collaboration between Fendi and Puente Romano Beach Resort has been met with enthusiasm and delight. Gonzalo Rodriguez, the resort’s general manager, expressed his excitement, stating, “We cannot think of a better way to welcome summer than with our new beach club! It’s a pleasure and honor to collaborate with Fendi. Beyond the allure of the Fendi Beach Club, the Puente Romano Beach Resort continues to impress with its assortment of gourmet restaurants and bars, a tranquil Six Senses spa offering relaxation and rejuvenation, and a comprehensive health and fitness center with personalized training sessions available. For luxury travelers and fashion aficionados alike, the Fendi Beach Club at the Puente Romano Beach Resort promises a truly memorable and exclusive experience, combining the finest elements of haute couture with the picturesque beauty of Marbella’s renowned Golden Mile.

The private jet market has been soaring to new heights in recent years, and according to the latest forecast from Jetcraft, the trend is set to continue with robust growth projected for 2024. The 2022 Pre-Owned Business Jet Market Forecast by Jetcraft revealed that the pre-owned private jet market had a phenomenal year, experiencing record-breaking growth due to the resurgence of corporate clients and sustained expansion in the EMEA (Europe, Middle East, and Africa) markets. In 2022, the market witnessed a surge in activity, with both the number of hours flown and sales reaching all-time highs. Pre-owned jet transactions amounted to an impressive $16.3 billion, largely fueled by the return of regional and international business travel following the challenging times of the pandemic. However, Jetcraft forecasts that there will be a correction in 2023, with total sales expected to reach $12.4 billion. Despite this dip, the overall outlook for the pre-owned jet market remains positive. The corporate sector, accounting for 60% of Jetcraft’s transactions, played a significant role in driving the market’s growth in 2022. Jahid Fazal-Karim, owner and chairman of the board at Jetcraft, emphasized the enduring significance of face-to-face interactions in the business world. While video conferencing technology served as a viable alternative during travel restrictions, businesses have come to recognize the irreplaceable value of in-person meetings in fostering strong relationships and driving successful ventures. Over the past two years, Jetcraft has observed an increase in the price of pre-owned business jets due to heightened demand and supply chain challenges faced by major manufacturers. However, the backlog in orders is gradually decreasing, bringing asset depreciation back to normal levels. The market has undergone a stabilization phase after experiencing an unsustainable surge in growth post-lockdown, and the average values of pre-owned business jets have now stabilized at levels above $15.4 billion annually. Jetcraft’s 2023 report delves into the nuances of pre-owned transaction values, shedding light on the unexpected increase in average prices during 2022 and how the market is self-correcting after a period of unconventional growth. Looking ahead to 2024 and beyond, Jetcraft anticipates that the stability of the market will be underpinned by existing corporate and individual clients seeking to upgrade their aircraft. Additionally, first-time business jet owners, who initially explored charter or fractional ownership options, are now purchasing their own aircraft outright. The projected growth in the private jet market from 2024 to 2027 is also expected to be bolstered by the strength of the global market, with EMEA customers flying more frequently on average compared to their American counterparts. Furthermore, there are high hopes for growth in Asian markets, particularly in China. One interesting trend noted in the report is that younger buyers, under the age of 50, are flying more hours than their older counterparts, indicating a sustained interest and demand for business aviation among the younger generation. Overall, Jetcraft’s annual forecast brings encouraging news for the private jet industry, suggesting that the market will continue its upward trajectory in 2024 and beyond. As corporate clients return to private aviation and new buyers enter the market, the demand for pre-owned business jets is expected to remain robust, further solidifying the industry’s position in the global aviation landscape.